Parallels CMO John Zanni says cloud services are no longer just an addon

Parallels CMO John Zanni says cloud services are no longer just an add-on.

Parallels Summit 2014: New Cloud Offerings for SMBs

Virtualization specialist and cloud services enablement vendor Parallels has introduced its latest cloud computing offerings for SMBs.

Virtualization specialist and cloud services enablement vendor Parallels this morning introduced its latest cloud computing offerings for small to medium-sized businesses (SMBs) in front of more than 1,300 attendees at its Parallels Summit 2014.

To satisfy the workloads of the infrastructure as a service (IaaS) market, the company added incremental functionally to its SaaS delivery platform, Parallels Automation with APS 2. The platform now also enables nabling management and provisioning IaaS for top cloud management platforms, virtualization and storage solutions, the company said.

The additions will enable partners to "take advantage of market growth with the technologies customers prefer to support a diversity of use cases -- including virtual data centers, business applications, enterprise applications, e-business hosting, test and development, batch computing, and SaaS applications," the company said.

Additionally, the company launched the following cloud services solutions:

  • Parallels Plesk 12 provides a new security core with Atomicorp ModSecurity rules that provide server-to-site security right out of the box, and a new WordPress toolkit that will help hosters mass-manage and secure multiple Wordpress installs, including all plug-ins and themes, in their infrastructure.
  • Windows Azure Pack APS Package enables service providers to deploy Microsoft’s Windows Azure Pack services through the APS for Parallels Automation. The Windows Azure Pack helps service providers to offer the advanced cloud capabilities of Windows Azure services based on their own infrastructure. These technologies include the ability to offer IaaS and hosted databases with virtual networks, high-density scalable web sites, as well as an enterprise service bus.
  • Flexiant Cloud Orchestrator APS Package enables the deployment of highly differentiated public IaaS cloud offerings based on the Flexiant Cloud Orchestrator (FCO) with automated billing, provisioning and customer management provided by Parallels Automation. When the Flexiant APS Package is deployed with Parallels Automation, FCO provides compute, network and storage orchestration; end user self-service control panels; APIs; and support for a full range of virtualization technologies including Parallels Cloud Server.
  • APS Packaged IaaS offerings now available from IBM/Softlayer and Hostway.
  • IDSync APS package from InnerApps enables hybrid cloud scenarios by leveraging the APS 2 Service Bus. Utilizing the IDSync Open AD integration methods, ISVs can build on two-way Active Directory data integration, advanced provisioning, and automated service discovery and configuration for any cloud offering which exploits the unique features of APS 2.
  • Parallels Cloud Server is now integrated with Flexiant Cloud Orchestrator (FCO) to enable service providers using Flexiant Cloud Orchestrator to deploy cloud infrastructure based on Parallels Cloud Server virtualization and storage. Parallels Cloud Server combines Parallels Cloud Storage with Parallels Containers and Parallels Hypervisor.

Parallels CMO John Zanni told Talkin' Cloud that the industry is "at a point in the lifecycle of the cloud where we all know and believe that there is a massive adoption of cloud services.

"We've gone from a point where cloud services were just an add-on to whatever other IT these businesses were using to now being the primary way to consume the IT they need," he said.

Parallels also released Cloud University, a redesigned, web-based and instructor-led training program for both technical and business staff of service providers, and a new online marketplace for partners to leverage conversion optimization, search engine optimization, PPC advertising, press release support, content creation and access to email marketing tools.

"What service providers need to do to really be able to serve their customers the way they need to and to be able to enable businesses to really consume cloud services in and efficient and effective way is create a way for them to purchase and consume those services in an integrated fashion," he said.

Separately, Parallels recently announced that it would be working with Hewlett-Packard (HPQ) to offer its Parallels Cloud Server virtualization solution for HP Moonshot, a workload-optimized server designed to run internet-scale applications.

Follow CJ Arlotta on Twitter @cjarlotta for further updates on the story above.

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