hybris Chief Executive Officer Ariel Luumldi

hybris Chief Executive Officer Ariel Lüdi

SAP to Acquire SeeWhy, Eyes Cloud Business Growth

SAP (ADR) announced it will acquire SeeWhy, a Boston-based company that provides real-time targeted marketing software.

SAP (ADR) yesterday announced it will acquire SeeWhy, a Boston-based provider of real-time targeted marketing software.

The SeeWhy CORE platform allows companies to analyze real-time shopper data from multiple cloud sources. It features real-time in-memory processing and is designed for omni-channel environments, according to the company.

SAP said SeeWhy's cloud solutions have helped some of the top brands and retailers recover more than $500 million annually in lost sales. The company noted SeeWhy could help it improve its customer engagement and commerce platform from hybris, which provides e-commerce and product content management software.

"SeeWhy's solutions for automating personalized campaigns in real time are a natural fit with hybris and SAP and promise even higher returns for our customers' investments in the hybris omni-commerce platform. This acquisition provides a fast-growing cloud business that will enable the next-generation platform for engaging customers and digital commerce," hybris CEO Ariel Lüdi said in a prepared statement.

Scott Silk, SeeWhy's CEO, also commented on the acquisition:

"The combination of SeeWhy's market-disruptive products with SAP, the industry's leader in real-time business, will allow us to reach new customers, sources of data and markets to continue our growth trajectory. Tight integration between supply and demand data will enable us to deliver a world-class shopping experience for every customer across offline and online channels."

SeeWhy will operate as a wholly owned SAP subsidiary and said it plans to expand its team soon.

"[The acquisition] is good news for both customers and partners alike as SeeWhy will have more resources and the security of being part of one of the largest software companies in the world, while keeping the autonomy to execute and innovate," SeeWhy wrote in a blog post.

SAP expects to complete the transaction by the end of June.

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