Salesforce.com (CRM) appears to be encouraging its customers to work with the channel. The San Francisco-based cloud computing giant on Monday announced the release of a new e-book dedicated to how businesses can boost sales by building relationships with channel partners.
"When it comes to growing your business, a channel partnership is an oppotunity to increase your value proposition to customers and grow your profits," said Emily Stanford, a brand journalist at Salesforce, in a blog post. "A channel parter offers lead sharing, joint selling and access to different geographical markets to give your business a competitive advantage."
Available today, the e-book, titled "Boost Your Sales With Channel Partners," is divided into three parts: The Power of Partner Communities, Getting Started With Partner Communities and The Salesforce Advantage.
Stanford said the free resources gives "you the tools to not only manage your partnerships more effectively but to engage with them in a more personalized way."
"The results?" she asked. "A channel partnership that runs like a well-oiled machine and greater insights into both businesses."