Cloud backup and data recovery service provider KineticD is now working with its channel reseller partners to make it easier for those VARs to get a website up and running to market and resell the vendor's services to their respective customers.
A new turnkey microsite for reseller partners was designed by KineticD to help resellers develop new revenue streams in online backup and recovery. Launched as an enablement program, the turnkey microsite's purpose is to help partners market KineticD's cloud services. All that's needed for a partner to get started is to sign up as a reseller on the vendor's website.
Partners who aren't already in the cloud storage game by either providing customers with their own services or reselling the services are others may want to take a look at some of the options out there. It seems like almost every week there's a new cloud storage service on the market—some of which are more channel-friendly than others—and businesses are looking to the cloud to solve some of their backup and recovery problems.
KineticD is one of those companies that has been supportive of partners—its fall announcement it was doing a beta trial of VMware's hybrid cloud support is proof of that. The company has taken a broad approach to its partner recruitment efforts over its 10 years of business, and it currently works with more than 1,100 resellers and managed service providers.
The vendor designs its products specifically around the needs of the SMB, making it a good fit for channel partners already serving that market. With so many partners already working with KineticD, though, it may be difficult for a single partner to stand out from the pack. Perhaps this new microsite marketing engine will enable some partners to differentiate themselves, but it may be that cloud storage is quickly becoming something of a commodity to the end user.
Whatever the case, though, there's big bucks in cloud storage. According to a MarketsandMarkets report on the overall cloud storage market, the cloud storage market will be valued at $47 billion by 2018. Even for partners that resell services from the likes of KineticD and don't focus on providing cloud storage services, that's an opportunity that's hard to ignore.