Dell Reaches Out to SMBs with New Cloud App Offering

Dell Reaches Out to SMBs with New Cloud App Offering

Dell is starting to see money in the cloud. And in an effort to keep that momentum going, Dell used this week's Dreamforce '11 conference to launch Dell Cloud Business Applications, a solution aimed at connecting SMBs with SaaS providers and then providing Boomi integration services to get them up to speed. Oh, and Dell is heavily promoting systems integrators as the key avenue of support for these customers.

As you may have guessed from the venue where Dell chose to make the announcement, the first SaaS vendor included in the offering is Salesforce.com and its cloud CRM solution. Part of the offering will be helping these customers choose the SaaS app that's right for them, and to that end Dell will be carefully auditing potential vendor partners for its SMB value propositions, according to the press release.

Dell Boomi comes in for cloud data integration and making sure the new SaaS works with existing systems. And Dell Cloud Business Applications comes with analytics and visibility features that work across applications, helping giving greater visibility into cloud value. For example, thanks to this newly reinforced partnerships, Salesforce CRM data will be available across multiple applications in the Dell Cloud Business Applications catalog for smarter, more detailed reporting.

And as I mentioned above, Dell definitely sees a place for its cloud partners in this new solution. Dell PartnerDirect systems integrators and consultants (read: MSPs) are enabled to provide support and additional value-added services on top of the out-of-the-box deployment you get with Dell Cloud Business Applications.

Dell Business Cloud Applications is available today in the United States, with pricing for Salesforce CRM and Boomi integration services starting at $565 per month. Implementation packages start at $5,000.

Dell's often built itself up as a technology titan that cares about the smallest of small businesses. I guess Dell is putting its cloud services where its mouth is ahead of a more sweeping cloud update at this October's Dell World conference.

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