OpenText Modernizes Global Partner Program with Tiers, MDF

Enterprise information management vendor OpenText (OTEX) is reshaping its Global Partner Program with the addition of three incentive programs including marketing development funds, partner loyalty and referral rewards.

The new program will recognize resellers, service providers and technology partners separately, with each partner type placed in its own category. Each group then will be divided among a standard three-tier system consisting of silver, gold and platinum level partners based on their sales goals, according to the company.

“The OpenText Global Partner Program represents a significant investment in our partner community,” said OpenText CEO Mark J. Barrenechea, in a statement. “By building deeper relationships between OpenText and our value-added partners, we will ensure that customers have access to the right solutions, consultancy and support.”

Members of OpenText’s Global Partner Program will also have access to the three aforementioned new partner incentive programs, which will allow resellers to receive partner marketing funds, earn points redeemable against their purchases, and receive payment for referring new customers and opportunities to OpenText.

While the program is currently active, OpenText said it plans to provide additional details to resellers during the company’s Partner Summit, slated for Nov. 9-10 in Las Vegas.