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Google Analytics Partner Program: Trending Upward?
Google Apps (NASDAQ: GOOG) has more than 6,000 resellers. But here's a niche many channel partners may be overlooking: The Google Analytics Premium Authorized Reseller designation.
The VAR Guy
February 7, 2013
1 Min Read
Google_Analytics
Google Apps (NASDAQ: GOOG) has more than 6,000 resellers. But here’s a niche many channel partners may be overlooking: The Google Analytics Premium Authorized Reseller designation. As more businesses seek to master business analytics and business intelligence software, some channel partners — such as Resolute Digital — are climbing aboard the Google Analytics bandwagon.Full disclosure: The VAR Guy has been running Google Analytics for basic web traffic reporting since January 2008. But Resolute Digital goes one step further by offering Google Analytics Premium, which claims to feature enterprise-class capabilities and processing power.
In a prepared statement, the New York-based digital consulting firm said its Google Analytics Premium services include:
a Web measurement strategy;
advanced feature implementations;
proprietary metrics & insights; and
website optimization and media analysis.
The VAR Guy is intrigued but he’s also careful not to hype business intelligence, analytics and Big Data solutions to the channel. Most traditional VARs never really got into the corporate BI market. But Google Analytics, which runs in the cloud and has a consumer-ish user interface, could appeal to smaller businesses. The trick is finding consulting firms that can train SMBs to use analytics. That’s where Resolute enters the picture.
So what perks do Google Analytics Premium Authorized Resellers enjoy? The VAR Guy is tentatively set to meet a Google representative next week. He’ll be sure to ask for more details.
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