There is a very important chapter in Malcolm Gladwell's "Tipping Point" that applies to the channel.
In the "Law of the Few," he explains that a very select group of people are responsible for the "tipping" of almost all social epidemics. These three unique groups of people are special for their incredible abilities to communicate, teach and persuade.
Gladwell illustrates the story with Paul Revere and the Midnight Ride. Revere was possibl