Intel Chief Krzanich Guarantees Broadwell PCs by Holidays

Intel Chief Krzanich Guarantees Broadwell PCs by Holidays

PCs powered by Intel's long-delayed 14-nanometer Broadwell chip will appear on shelves in time for the holiday buying season, Intel chief Brian Krzanich said late last week.

Computers powered by Intel’s (INTC) first 14nm processor, code-named Broadwell and initially slated for debut late last year, will be available by this year’s holiday season but are likely to miss the back-to-school shopping period beginning in July, said Brian Krzanich, Intel chief executive.

Speaking last week at the Maker Faire in San Mateo, California, Krzanich issued a guarantee the chip maker’s long-delayed Broadwell processor will be in PCs late in the year in time for the holiday buying season. Broadwell is said to provide more battery and higher processing speeds.

"I can guarantee for holiday, and not at the last second of holiday," Krzanich told Reuters. "Back to school - that's a tight one. Back to school you have to really have it on-shelf in July, August. That's going to be tough."

Intel raised some eyebrows last fall when it said Broadwell would be delayed by at least three months or until sometime in Q1 2014, a target date it later amended again in favor of the latter half of this year. Inasmuch as Intel blamed the slipped shipment dates on issues in the processor’s new manufacturing process, questions have remained about whether the vendor would stick to its most recently stated schedule.

Krzanich’s remarks provide a more exact target date for Broadwell than he was willing to disclose even just a few weeks ago in a conference call with analysts, when he would only point to availability in the second half of this year. How Intel times Broadwell’s rollout determines the building and selling schedules of manufacturers building systems based on the new chip.

Still, it appears as though Intel will miss the two month long back-to-school buying season that begins in earnest in July when parents buy PCs for their children. While that buying period is but a fraction of the end-of-the-year shopping fest, it does provide sales uplifts for PC makers.

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