Whitepaper: Selling Business Continuity to SMBs

The impact of data loss and downtime can have profound effects on SMBs. To meet this challenge, SMBs typically rely on IT Service providers to bring both solutions and expertise that can minimize the SMB’s exposure to such events.  The development of a successful SMB BC/DR practice requires solution providers to approach sales with a three-step process. 

This whitepaper will discuss how to:

  1. Assess your clients’ needs and capabilities
  2. Optimize your offering
  3. Follow a solid go-to-market strategy

This process will help ensure a complete, effective and right-sized SMB BC/DR offering that maximizes performance and profit potential while delivering superior customer service.

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