TBR Predicts Rapid Rise in Hybrid Cloud Market www.thinkstock.com

TBR Predicts Rapid Rise in Hybrid Cloud Market

Hybrid cloud adoption in large enterprises stands at 20 percent and is expected to rise over the next five years as more companies utilize more cloud services.

The hybrid cloud is gaining traction in the large enterprise market space, with at least  20 percent of companies having integrated at least two clouds and creating a $7 billion hybrid integration market this year. That's according to the latest Hybrid Cloud Customer Research report from Technology Business Research.

The report also noted the amount of integrations is likely to increase over the next five years as customers demand higher performance thresholds, better connectivity and improved data interoperability in their infrastructures. Solution providers stand to gain from this uptick—at least, those who have the foresight to prepare now for the coming demand.

“Branded hybrid cloud vendors such as IBM and HP have an advantage, as they offer public cloud, private cloud and built-in integrations along with professional services to set up and potentially manage their hybrid environments,” said TBR senior analyst Jillian Mirandi in a statement. “Similarly, there is opportunity in the third-party integration market with ISVs like MuleSoft rapidly building out their connectors to integrate cloud-to-cloud and cloud-to-traditional tools, and SIs to execute custom integrations.”

The survey, done over four separate polls, looked at the responses of 1,600 cloud-purchasing decision-makers in large enterprises in the United States, United Kingdom, Germany, France, China and India to gauge the overall cloud market. In its studies, TBR looked at buying patterns as well as how these patterns relate to various opportunity and selection within the channel. The firm also examined customer perception of competing vendors in the hybrid cloud space to see which factors will drive competitive strategies within the next several years.

Overall, TBR found that cloud integration is a critical component to driving increased value from cloud adoption, especially since higher integration levels create revenue opportunities for both ISVs and system integrators. Microsoft (MSFT), IBM (IBM) and Hewlett-Packard (HPQ) currently lead the hybrid cloud market, with IBM Cast Iron, Informatica and Dell Boomi the most commonly used hybrid integration services, according to TBR.

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