For the most part, change is good. But if you’re a partner in the cloud backup industry, the changes in Carbonite’s new Partner Program will be very good—for you!
With the launch of our new Partner Program, Carbonite has refocused its commitment to SMBs and channel partners. What that means is a re-energized program with the tools and resources partners need to help drive business.
Our new Channel Partner Program is the culmination of our overall business strategy, which leverages the very attributes that made us industry leaders in cloud backup—technology, service and affordability. This evolved program now provides partners the brand strength they need, along with resources to deliver more viable sales opportunities.
Some noteworthy features of the new Carbonite Partner program include:
- Sales and technical training: All partners can access online training for sales and technical staff.
- Market development funds (MDF) and co-marketing opportunities: Initiative-based MDF is allocated to Platinum and Gold partners, and co-brandable sales assets and marketing templates are available for all tiers.
- Deal registration: Carbonite partners can receive an additional discount by registering an opportunity.
- Dedicated sales manager: Every Carbonite partner—regardless of tier—has a dedicated sales manager who’s familiar with their business.
One example of how our re-designed approach helps partners drive business is our first “channel-exclusive” product, the Carbonite Appliance HT10.
The Carbonite Appliance is a simple, secure hybrid data solution that’s just right for business, with on-site data recovery and automatic cloud integration. Bare-metal restore is also available for an unlimited number of servers, and helps clients preserve “business as usual.”
It’s an exciting time for Carbonite and our partners. It marks the evolution of our brand by putting our partners front and center, providing them with the resources they need to make the most of every opportunity. Join the Carbonite Partner Program today!
Still have questions about the Partner Program? Contact the Carbonite Channel Team here.
David Maffei is vice president of Global Channels at Carbonite, a leading cloud backup service provider. Monthly guest blogs such as this one are part of The VAR Guy’s annual platinum sponsorship program.