The VAR Guy Blog
Industry-Leading Sales and Marketing Support? We’ve Got That. And More.

Industry-Leading Sales and Marketing Support? We’ve Got That. And More.

In today’s performance-rewarding environment, it’s easy to lose sight of the value of true partnership: trust, commitment and support. When integrators join the Axis Channel Partner program, they get more than just a partnership with the leading experts in network video. They get world-class support and access to numerous benefits.

So why should you join the Axis Channel Partner Program?

Marketing and Sales Support

Axis Communications provides all the tools a partner needs to accelerate their sales and get the most out of their partnership. From customized marketing collateral and literature, to business enablement tools and networking opportunities, Axis provides the necessary assistance to ensure our partners are succeeding. With the presence of Axis sales representatives at local events, partners can be confident that they are receiving the best support available. Upper-level partners are also eligible to receive designated co-marketing funds, which are used to carry out strategic marketing initiatives.

Our team stays with you all the way, pre- and post-sale. Both our technical support and sales teams provide dedicated support for our channel partners, via helpdesk, phone and chat options.


We offer the Axis Certification Program, the industry’s first professional certification, which provides partners the opportunity to increase their video surveillance knowledge and expertise. From convenient online webinars to hands-on classroom trainings, our academy offerings are sure to provide the most fulfilling learning experience. Customize your path based on your specific education goals. Whether it’s sales and business development, systems design, or installation and configuration, we have the courses for you.

The Axis Difference

The Axis difference comes from the extra steps we take. We provide dedicated information via Partner Pages and monthly eNews send-outs. Channel partners also have exclusive access to discounted project pricing and our Not for Resale (NFR) demo equipment program.

Multiply your business potential. Discover the difference today!

For more information, visit our Channel Partner Program page. 

Guest blogs such as this one are published monthly and are part of The VAR Guy's annual platinum sponsorship.


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.