The small-business clients who depend on you for IT services and solutions may not know the whole truth about cloud backup--and that’s not surprising because there are quite a few misconceptions out there. One of the best ways to increase sales of cloud backup software is to arm yourself with the facts and be ready to address any concerns your clients may have. With that in mind, here are my picks for the top five cloud backup myths along with some facts that are sure to help you bust them:
Myth 1: External hard drives and manual backups are good enough.
Fact: External hard drives do not protect your clients’ data from theft, computer viruses, fires, floods and other disasters. And it’s very easy to forget to do a manual backup. The best protection is a cloud backup system that works automatically in the background without you or your clients having to worry about it. By backing up to the cloud, your clients’ data will be accessible no matter what happens.
Myth 2: There’s no difference between storage and backup.
Fact: Cloud storage is fine for things like file sharing or mobile access, but it won’t protect you from the most common forms of data loss. A true backup solution with versioning capabilities is the only way to fully protect data from any disaster that may arise.
Myth 3: Anti-virus software protects me from ransomware.
Fact: The hackers who spread ransomware have figured out how to circumvent even the best anti-virus software programs. Cloud backup with versioning offers the best protection against ransomware and other forms of malware. That’s a great selling point that’s worth mentioning to current and potential small-business customers. Remember, with the right cloud backup solution in place, there’s no need for your clients to pay the ransom.
Myth 4: It will cost too much.
Fact: Cloud backup is very affordable, especially when you consider the cost of losing important business documents like tax returns, invoices and contracts. Just be sure to partner with a reputable cloud backup provider like Carbonite that offers a wide array of wallet-friendly plans.
Myth 5: It’s not safe and secure.
Fact: Cloud backup is very safe and secure. The best cloud backup providers give your clients’ data the attention it needs. That means redundant disk arrays, temperature-controlled environments, backup power generators and more. And if your clients are concerned about prying eyes, they don’t need to be. With Carbonite, files are encrypted before they leave the user’s computer and they stay encrypted on Carbonite servers.
Jessica Couto is Vice President of U.S. Channel Sales & Marketing at Carbonite, a provider of cloud and hybrid backup and disaster recovery solutions for small-to-midsize businesses. Learn about the benefits of partnering with Carbonite and apply to become a Carbonite Partner today.