In this third and final installment of our series on best security practices for growing MSPs, we’ll discuss the importance of selecting the right partners.
When choosing an endpoint security solution, MSPs naturally focus on a vendor’s product and its ability to protect their clients from viruses and other threats. As we noted in Part 2 of this series (“Build Relationships for Recurring Revenue”), delivering superior protection helps establish the MSP as a trusted advisor to customers, which is key to generating recurring and predictable revenue.
But the vendor should offer more than just an effective security solution. It must also incorporate features in the product that enable an MSP to efficiently deploy, configure and manage it, thus saving MSPs valuable technician time and cutting the solution’s total cost of ownership (TCO). Equally important: The ideal security vendor must proactively assist MSPs when new cyberthreat challenges arise, and offer partner programs to help MSPs advance their business goals.
Best Practice #3: Choose the Right Partners
Simply put, some of the highest-profile antivirus solutions on the market today rely on the traditional approach to endpoint security, which hasn’t materially changed in over 25 years. Their archaic, signature-based platforms provide only mediocre protection from malware, while imposing time-consuming (and thereby costly) deployment and management tasks on MSPs.
By contrast, a modern security approach replaces the traditional solution’s reliance on signature files with a cloud-based architecture that requires less investment in associated infrastructure, enables far faster deployment and needs significantly less labor-intensive management.
The dynamic nature of today’s threats overtaxes conventional antivirus solutions, which are reactive--that is, they can only protect end users from an unknown piece of malware after it has caused an infection somewhere in the world, so that a new signature (or virus definition) file can be written to protect others from that same piece of malware. The preferable approach is to proactively monitor suspicious activity, employing predictive intelligence that’s fed by a constantly updated cloud database of threat profiles.
Because the MSP marketplace has become so competitive, it’s essential that you choose a security partner that provides licensing terms that meet your business and budgetary needs, as well as a full suite of training and marketing tools that will help you grow your company and boost your profitability.
Next-generation security solutions from Webroot offer a comprehensive array of intuitive, cloud-driven protection features that deploy with ease and are simple to manage, all while giving your clients unparalleled security. Backed by a unique, real-time threat detection architecture, Webroot’s scalable security solutions enable you to quickly and efficiently protect customers, while helping you generate new revenue streams and maintain healthy margins.
Furthermore, the Webroot Channel Edge MSP Partner Program supports you with a wide range of benefits, including:
- Competitive pricing with tiered discounts and flexible billing options
- Additional up-sell and cross-sell revenue opportunities
- Exclusive access to training, support, resources, and marketing content
- Dedicated Channel Account Managers to help grow your business
The MSP market continues to expand and is becoming increasingly competitive, making it more important than ever for MSPs to choose the right vendor partners across their portfolios of offerings. Dedicated to meeting the needs of today’s MSPs, Webroot offers the security solutions, sales support, enablement tools, and marketing resources MSPs need to achieve their business goals.
Want to find out if Webroot has what it takes to protect your customers? See for yourself with a no-risk FREE trial. You don’t even have to uninstall existing security.
Want to learn more about how Webroot partners with MSPs to delight customers, lower costs, and boost profits? Learn more.