If there’s one issue MSPs run into over and over again, it’s trying to place new clients with a technology solution that fits their infrastructure. Poorly fitted solutions can be costly to client relationships. If clients run out of storage space or never even come close to using it all, they will not be pleased.
Fitting a new client with the right solution at the onset of relationship is a must. It benefits customer needs and helps the IT service professional maintain a reputation of expertise in their field. At Datto, we saw the need for a tool like this to streamline the customer acquisition process. We teamed up with RapidFire Tools to help MSPs provide accurate, customized IT assessments and recommendations for customers and prospects. With The BDR (Backup and Disaster Recovery) Assessment Tool, managed service providers can take the guessing out of onboarding new clients.
With Datto’s BDR Assessment Tool, MSPs can trigger a non-invasive audit of an end-user’s network, including all servers and workstations. The scan reports on bandwidth requirements, data storage capacity, download speeds, and other essential infrastructure statistics. Together, these pieces of data come together to give the IT service provider a clear snapshot of the current state of an SMB’s IT. Even better, the tool will provide data-driven product recommendations based off the results. From there, MSPs can make honest, customized recommendations for solutions necessary to better serve end users' business needs.
The BDR Assessment Tool will also help MSPs attract and close new revenue. For example, MSPs can use the tool to perform regular system analyses on current customers, just like a doctor provides annual checkups. Another reason a client should have an IT assessment? How about business growth? For example, any clients who’ve expanded their business operations should be alerted to this service in order to ensure their IT infrastructure is able to withstand the growth as well. The pitch?
Getting ahead of those changes will alleviate lots of growing pains. This knowledge will also aid an MSP with the sales process. Staying on top of end-user growth can help yours sales team identify appropriate times to reach out about upgrades. With compelling data, customers will be more receptive. As for prospects? The BDR Assessment Tool should be used as a free service to any company interested in learning how their cybersecurity measures up. The pitch? Get a free IT assessment!
By highlighting opportunities for upsells with current customers and by providing a reason to get a foot in the door with prospects, the BDR Assessment Tool is the must-have resource for any IT service provider looking for more profits in 2017.
The BDR Assessment Tool is available for free, to all Datto partners. Coupled with Datto solutions, MSPs can confidently step into 2017 with everything they need to generate new business opportunities in the new year. If you’re interested in trying the BDR Assessment Tool, you can get started here.
Rob Rae is VP of Business Development, Datto.
Guest blogs such as this one are published monthly and are part of MSPmentor's annual platinum sponsorship.