In this industry, most companies think marketing is just graphic design, telemarketing and email. But that mindset couldn’t be farther from the truth because it only scratches the surface of the potential business you could qualify and win. Yes, they are important pieces of the puzzle, but they are only part of what needs to be a larger strategy.
Marketing guides the brand experience and awareness that, through tactical marketing activities, generates leads. That lead generation is vital because it drives sales growth, and without good leads, you’ll struggle to push the needle. Employees tasked with driving marketing strategy must be consistent, product-savvy and able to nurture and hand over qualified leads to sales successfully. To be effective in marketing, it is imperative to be able to track your efforts, report performance and modify the plan to achieve better results.
So how do you do that? Check out five best practices concepts to ensure you’re getting the outcomes you need out of your marketing efforts.
Be a Part of Your Brand Conversation – In today’s social world, you no longer own your brand. As a result, you need to take part in the conversation. Whether you embrace or reject them, you’ve got a community out there.
Your Website is Your Front Door to the World – You only get a few seconds to make a first impression. People need to know quickly what type of company you are and what you can offer them. If you’re not communicating that, you’re missing out on potential leads.
Marketing is a Numbers Game – Getting marketing right is about knowing where to invest for the greatest return. Marketing is no longer a matter of opinion. It is a matter of what works the best. Analyze the data from your customers and prospects to play the game.
Everything is a Campaign – Record all your marketing efforts in a campaign so you can track your return on investment (ROI).
Marketing is the Gift That Keeps on Giving – A well-planned and executed marketing strategy has benefits today and into the future. Do not delay in receiving the returns that you deserve.
Interested in learning how to turn qualified marketing leads into sales? Download the Sales and Marketing Toolkit now.
Brian Troy is a product marketing manager for ConnectWise. Made for companies that sell, service and support technology, ConnectWise is the No. 1 business management platform worldwide. Monthly guest blogs such as this one are part of The VAR Guy's annual platinum sponsorship.