As it increasingly drives business strategy and success, technology is changing at a blistering pace. This new normal is bringing new challenges for customers and, thus, opportunities for partners—if they are prepared to take advantage of them.
To help your customers effectively make use of technology, you need to develop your own experience and expertise in the products and processes that are proving critical to companies of all sizes.
Help is on the way: Partner Exchange at VMworld is VMware’s main partner event, offering all partner types the content and tools necessary to succeed in selling VMware products.
Ross Brown, SVP Worldwide Partners and Alliances, invites VMware partners to Las Vegas on Aug. 28 for Partner Exchange @ VMworld US 2016.
It can be challenging to pull away from day-to-day business to attend any conference, but there’s significant ROI to attending Partner Exchange US Aug. 27-28 at VMworld 2016 in Las Vegas. Here are five actionable things you will take away from the event:
1. Technology deep-dive sessions
While keynotes and talks are important, these deep-dive technical sessions will increase partners’ knowledge of specific VMware products and services. Partner Exchange includes more than 40 technical sessions, including special access to NDA-based product roadmaps, technology futures discussions, beta product previews, and more.
2. Face-to-face with VMware technology gurus
Partner Exchange offers a unique opportunity to meet face-to-face with top VMware tech experts and get all your questions answered in a small group setting (with no slides).
3. Partner-only technology boot camps
Only Partner Exchange offers a dedicated boot camp program to get your technical staff trained and certified on the latest and hottest VMW technologies and products, including AirWatch, NSX, and more….
4. Peer insight and advice
Attendees will hear firsthand from partner peers about their best practices and lessons learned when selling and implementing VMware products.
5. Partner-to-partner networking reception
Attendees will also have a change to connect with peers and ecosystem partners, providing additional opportunities to learn from those who have been there and done that.
Don’t miss this once a year opportunity--register for Partner Exchange today!
Thomas leads VMware’s Global Customer and Partner marketing team, responsible for corporate messaging, executive marketing, demand gen programs, references marketing and partner marketing programs. Prior to joining VMware, Thomas spent 15 years in the enterprise software industry, including various marketing and product management leadership roles at SAP, Salesforce.com and Ariba. He graduated from University of San Francisco with an MBA in marketing and lives with his family in Berkeley, Calif.