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3 Things Your Customers Need to Know About Disaster Recovery

3 Things Your Customers Need to Know About Disaster Recovery

According to a recent survey of IT decision makers at small and midsize businesses (SMBs), business continuity (including data protection and recovery) was identified as a top IT challenge. So, if your customers are starting to evaluate new disaster recovery solutions to address this challenge, here are some facts to help with their 2016 disaster recovery planning.

1. No. 1 Cause of SMB Downtime Isn't What You Think

While many still think of natural disasters as the top cause of downtime, industry data indicates that hardware failure and human error are far more common. And these micro disasters are a blind spot for SMBs.

In a new report from ActualTech media, 79% of midsize companies (500 to 999 employees) couldn’t recover from a hardware failure in minutes, leaving companies in a “fix first, run later” mode. Read the full 2015 Disaster Recovery as a Service Attitudes & Adoption Report to learn more about your clients’ disaster recovery capabilities.

2. SMB Downtime Costs are Increasing

Given our reliance on data, systems and applications to do our job, it’s no surprise that the cost of downtime is rising. For SMBs, an hour of downtime can cost anywhere from $8,000 to $74,000. However, the true financial impact goes beyond formulaic downtime costs. When WhatsApp suffered four hours of downtime, it not only cost the company millions of dollars but also caused 4 million of its customers to abandon their application and sign up with a competitor’s app. Ouch.

3. New Cloud-Based Disaster Recovery Solutions are Making Push-Button Failover Affordable

Yes, even for the midsize company that doesn’t have a huge IT budget, there are new cloud-based disaster recovery solutions that are making it possible to eradicate downtime without:

  • Needing a dedicated second site or additional floor space
  • Requiring extra IT resources to deploy, test, and manage
  • Spending hundreds of thousands of dollars

In short, you can offer enterprise-grade disaster recovery at the mere cost of backup.

Get the Disaster Recovery Planning Toolkit

Need help with your 2016 Disaster Recovery offerings? Check out our Disaster Recovery Survival kit which includes:

  • ActualTech Media Disaster Recovery as a Service (DRaaS) 2015 Attitudes and Adoption Report
  • George Crump’s DRaaS Buyer’s Guide: 5 Must Ask Questions
  • Infrascale Cloud Failover Appliance Datasheet
  • Tech Brief: Infrascale Cloud Failover Appliance
  • Infographic: Top 25 DR Statistics

Guest blogs such as this one are published monthly and are part of MSPmentor's annual platinum sponsorship.


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