Marketing your business can be overwhelming. But when you learn how to tackle branding one step at a time, you can easily turn it into a habit that drives new prospects into your pipeline.
Building your business brand is all about gaining visibility with customers, creating buzz around your credibility and expertise, and empowering happy customers to connect and support you. To achieve that, you need to focus on three essential elements:
- Use the same profile overview of yourself and your company on your website, LinkedIn, Facebook, Twitter—anywhere you share a description of what your company does.
- Invest in quality visuals. Make sure you have a professional logo and photos of yourself, your team and your office. Then use a couple of standard images everywhere.
- Schedule your marketing activities. Whether it’s once a week or twice a month, set aside a dedicated time for marketing in your calendar, and invite your team to support your efforts. That reminds you to do something regularly, and makes you accountable as well.
- Identify one or two marketing vehicles—for traditionalists, it may be lunch and learns, for others, social media. Focus on those exclusively until you feel comfortable and have a cadence established. Then you can think about exploring new options.
- Make sure all marketing efforts lead to you—your website in particular—and then make it easy for folks to reach out. Your phone and email contact info needs to be on every page.
- Marketing means communicating honestly about your expertise and the elements of your business that deliver value to your customers. Don’t try to spin your message, just keep it simple and truthful.
- Don’t be afraid to share why your customers stay with you. Talk to your team and your customers to uncover the elements of your business that drive referrals and use those as a springboard for your message.
Learn more about simple steps you can take today to enhance and build your business brand, and drive future growth.
Gennifer Biggs is marketing communications manager at Ingram Micro. Guest blogs such as this one are part of The VAR Guy's Business Acceleration InfoCenter.