Firm Offers BDR Pricing Based on Actual Recovery

Asigra's Data Recovery Trends Report found that organizations worldwide actually recover very little of the data they store.

Firm Offers BDR Pricing Based on Actual Recovery

A study by Toronto-based Asigra found that most organizations restore very little of their data and could realize significant savings by only paying for what they actually recover. 

Organizations worldwide on average recovered just 5 percent of the data they stored during a recent 30-month period, according to a new study commissioned by a cloud backup and data recovery vendor marketing use-based pricing.

Toronto-based Asigra analyzed 30 months of empirical data about the recovery practices of nearly 1,100 companies in 134 countries and across eight vertical markets, ranging from “Manufacturing & Energy,” to “Public Sector & Healthcare.”

Under its Recovery Based License model, Asigra argues, organizations can realize dramatic savings by only paying backup and disaster-recovery costs for the data they actually recover.

The study findings debunk a misconception that organizations regularly recover 100 percent of their data, company officials said.

“No one has ever disclosed this kind of empirical data recovery information before,” said Eran Farajun, executive vice president at Asigra.

“Our data shines a light on customers’ actual data recovery behaviors and demonstrates that organizations recover only a small percentage of their overall data,” he continued. “This is critical information for companies seeking to make smart choices about data protection solutions and how to allocate ever-scrutinized IT dollars as part of a larger overall business strategy.”

According to the study, conducted from January 2014 to August of 2016, organizations in European and Asian countries recovered an average of 10 times the data of organizations in the U.S.

The disparity is largely attributed to differences in efficiency.

Among the eight vertical markets examined in the Asigra study, the “Manufacturing & Energy” group recovered the most data (6 percent), while the “Public Sector & Healthcare” vertical recovered the least (2 percent).

US organizations recovered an average of 19 gigabytes of data during the period, while organizations in Singapore came in at the other end, recovering an average of 207 GB.

The vast majority of data recoveries (52 percent) were motivated by a need to “access a previous generation” of data – typically file system data – often following ransomware attacks.

“With the average total cost of a data breach increasing from $3.79 million to $4 million between 2015 and 2016, and the rise in ransomware attacks, businesses face more financial consequences than ever before when using inflexible data recovery strategies,” said Farajun, the EVP. “We hope that the report findings provide businesses of all sizes with valuable insights about data recovery activities in their respective vertical markets that reinforce the importance of having a fair data recovery pricing model, like Asigra’s Recovery License Model, in place.”


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