Intronis made a statement to the channel on Wednesday that suggested it has bigger plans than just being a file, folder backup company.
The cloud-based backup and disaster recovery (BDR) vendor's latest platform release aims to project the company into the image-based BDR space.
Dubbed Spring Release '14, the latest upgrade includes support for physical imaging and virtualized environments such as Microsoft Hyper-V and VMware 5.5 to assist managed services providers (MSPs) with managing blended IT environments and virtualized solutions.
The company said its new physical imaging backup enables MSPs to protect customers from business continuity threats such as accidental file deletion or natural disaster.
"It changes the game, and it moves Intronis more from file, folder into the imaging space," Intronis co-founder and Channel Development Vice President Neal Bradbury told MSPmentor at Kaseya Connect 2014.
Bradbury said one of the main reasons why Intronis made the decision to include image-based backup in its product is that "recovery time objectives (RTO) are becoming more agressive" in small and medium-sized businesses (SMBs).
"We also are starting moving this way a little slower than some of the other vendors because we wanted to build it ourself," he said. "We are not reselling someone else's software."
Bradbury said the company believes the beta testing period for this release was "the best beta we've ever done."
He said Intronis had more than "30 highly engaged partners using all facets of the new release" during the beta phase.