Art Ledbetter Zettanet39s director of channels

Art Ledbetter,'s director of channels MSP Partner Network Posts Huge Growth has gained traction in the managed services market, which is reflected in the recent growth of its managed service provider (MSP) partner network. What factors helped expand its MSP partner network last year? Here are the details.

Sunnyvale, California-based cloud backup and disaster recovery (BDR) technology company grew its managed service provider (MSP) partner network by 431 percent last year, surpassing the 310 percent growth the partner network experienced in 2013. issued the partner momentum announcement this week. Why were MSPs drawn to's partner network? Art Ledbetter,'s director of channels, attributed the network's growth to the speed, performance and simplicity of his company's cloud BDR solution.

Ledbetter told MSPmentor that he believes the increasing demand for WAN-optimized technologies led many MSPs to partner with It can take time to upload backups to the cloud, a problem if you have a particularly large amount of data to send.

"With WAN-optimized technologies built-in [to the solution], MSPs can back up and recover their customers' data quickly," he said. "[And] there's no appliance required, which means there's no startup cost."

Ledbetter also noted that offers several plans designed to appeal to its MSP partners including:

  • Adding white-labeling options
  • Aligning with remote monitoring and management (RMM) and professional services automation (PSA) solutions
  • Upgrading its partner management console to make it easier for MSPs to manage their customers' backup environments

As MSPs continue to search for ways to increase their revenues, the cloud BDR market could provide many growth opportunities.

Partnering with is just one of the options available to MSPs – here are three additional cloud BDR partner programs that are available to service providers:

  1. Asigra – Asigra's Hybrid Partner Program allows MSPs to deliver Asigra's BDR solution to enterprises as a perpetual license (private cloud), term license (private cloud) or as an online (public cloud) backup service.
  2. Carbonite – The Carbonite partner program features three tiers of participation based on revenue contribution, proficiency in Carbonite products and investment in establishing a Carbonite practice.
  3. Intronis – Intronis' ECHOplatform data protection platform is available to service providers for a flat monthly fee and can be white-labeled, too.

International Data Corp (IDC) noted that the cloud BDR services market exceeded $2 billion in revenues with double-digit revenue growth in 2013, and participating in partner programs could help service providers capitalize on this rapidly growing market.

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